UPDATE 1/26/20!!!: HELLO Oral Care Brand was “ACQUIRED” by the company Colgate-Palmolive on Jan 23, 2020. What does this mean for the brand and their products? Only time will tell.
Let me introduce you to a company I think every dental professional and individual should get familiar with….meet Hello!! Craig Dubitsky (you may better know him as the cofounder of lip balm maker Eos) launched Hello toothpaste out of New Jersey in March of 2013. Since then, Hello grew into an oral care line now found at your local Wal-Mart, Wegmans, Giant, CVS, Walgreens, Target, Ulta Beauty, and other retail stores. You can also buy their products online at https://www.hello-products.com, Amazon, and https://thrivemarket.com/brand/hello, to name a few. Hello Products are making its way on to the shelves with market leaders like Crest, Colgate, and Sensodyne. This is difficult competition since they’ve been the “giants” of the oral care industry for the last few decades (sometime).
HELLO products are made in the USA with globally sourced products!
Hello provides “naturally friendly oral care” without things like triclosan, sulfates, artificial sweeteners, synthetic dyes, artificial flavors, microbeads, parabens or glutens. The entire oral care line is vegan and most important to me….cruelty-free!! The company is so “naturally friendly” focused it even extends to their product packaging. Hello packaging is BPA and Phthalate free. They use thoughtful, responsibly sourced ingredients and materials. Their boxes are made from 100% recycled paper and printed with environmentally friendly soy-based ink. The tree hugging hippie (Oregonian) in me has fallen head over hills for this company!
The attention is in the details with the Hello brand!
I saw this toothpaste while walking down the oral care aisle to check out new products on the shelf. I saw a box that said “HELLO” which peaked my interest. After reading what great ingredients were in this toothpaste like coconut oil, aloe vera, tea tree oil, and xylitol I knew I had to do some research about this company.
Hello products have ingredients from farm grown-mint, tea tree oil, hemp seed oil, coconut oil, and aloe vera just to name a few. Their product line includes toothbrushes, mouthwash, floss, and of course toothpaste. Hello has options for everyone’s preference…products with or without fluoride, charcoal products, whitening, sensitivity relief. Hello recently added a hemp oral care line (which I am eager to try personally and will write a review in a future post).
The company has a few fluoride toothpastes that have the well known “ADA seal of approval,” if this is important to you. It is time consuming and very difficult to get this seal of approval, so kudos to the brand for that!
Lastly, the company created a simple subscription service, which includes a free bamboo toothbrush. This allows people to get their floss, mouthwash, toothpaste mailed straight to their door. You can choose delivery frequency, customize flavors, amounts, and modify, hold, or cancel at anytime. I LOVE this idea because it makes it easier to change your toothbrush every 3 months (as recommended). Most importantly to me….NO MORE EXCUSES THAT YOU RAN OUT OF FLOSS and forgot to pick some up!! LOL….I hear this comment ALL THE TIME from my patients!
No matter what you think of this company I can’t wait to see what they have in store for the future of oral care. I would like to see samples of their products in more dental offices to get the word out to more people. Unfortunitly not many dental professionals know about this brand……for now. Hello brand is a breath of fresh air in the oral care industry and I love their movement to more natural, environmentally friendly, cruelty-free products! This company has values I believe in. We share the same idea of “better for you” ingredients in oral care products. I really hope to see HELLO thrive in the oral care market and shake things up by making “better for you” products and with ingredients for a healthier and happier smile.
Hoping to Start the Conversation,